Discussion- Representation

1- Axe Body Spray Commercial

Click here to watch the ad

    This advertisement is made for a product targeted for men. Therefore, it is created to attract their attention. The methods used in this ad for marketing are using the opposite gender. They sexualize women so they look appealing to men. There is a huge amount of women, running and swimming through large distances to meet a man while wearing a bikini. They all are desperate to be with him because of his amazing smell. That might feel like something a man would want, right? They want to feel desired, and especially by women that fit society's beauty standards. And it's all because that man is wearing Axe Body Spray. 

    So, concluding what was said earlier, the ad is targeted towards men that are attracted to women. There is also a wider representation of white people, so maybe this gets more attention from white audiences that fit the other descriptions. And obviously, little boys would not be watching that, since it's inappropriate and they don't even need deodorant. The age range that is targeted in the ad is around between 14-60 years old I would say.  Also a very bad way to portrait women because it is extremely offensive and objectifying and only reinforce misogyny and sexism. Society should be moving forward from these ridiculous ideas. 

                                                

Picture of the women of the ad running desperately in an animal-like 

manner to serve a man's pleasure needs...

2- H&M Advertisement for Recycling Clothes

Click here to watch the ad

This advertisement is something I would consider unusual. It is very inclusive, shows people of all races, communities, genders, body sizes, ages and ethnicities. The whole purpose is to bring everybody together so they can hear what the message of the ad is: to recycle their clothes. People like seeing diversity these days, and will listen to something like this. The whole ad is also saying all the time that you can wear anything at any time or any age, that fashion has no rules. It represents a lot of freedom and acceptance, which is great for the store. People will feel comfortable and welcome every time they enter H&M stores because they think it is okay to express yourself and be different. It was a very intelligent move that they did. The target audience for this would be literally anyone of any age or body type, gender, anything. 

                                            

                                         Picture of men standing while narrator says "Blend in".